Relationship Mangement
Objectives of the talk
To figure out appropriate strategies to build and nurture relationships with different key stakeholders
Scenarios
Share my own scenarios of good and bad relationships
Positive relationships:
Share my own scenarios of good and bad relationships
(Characters are fictional)
John:
- Storming first (disagreeing)
- Put differences aside
- Teamwork
- Endorsement publicly
- Frequency of interaction
- Collaboration
- Strategic Focus
Peter:
- Ask and Share
- Humour
- Data
- Courageous
- Storming over rates and
- Brought out the best in each other (chemistry)
Not great relationships:
Alice:
- Stalled in the starting blocks
- Inappropriate asking/probing
- Tried a second time but the chemistry was just not there and
Steve:
- Not listening to his needs enough
- Driving my own agenda
- Not willing to let it go
Stakeholder Groups
Create stakeholder map on flipchart using stickies and getting them involved in the identification of the groups
Measure stakeholder relationships
Ask the group to rate two stakeholders and start to use the template (share your ratings in pairs)
Four Personalities/Four Languages
Share personality types - first on flipchart and then hand them out
Select two key stakeholders and identify their dominant style
Share 5 E's
Stakeholder Objectives
Ask the group to write down their objectives and share in pairs
Q&A
The 5E's of Relationship Management
- Empathy - To express an understanding for what your key stakeholders are experiencing in order that they feel heard and so that they realise you appreciate where they are at.
- Esteem - Enhance self esteem through compliments and appraise and maintain self esteem when being the bearer of bad news i.e. use the sandwich technique: Start with a positive then share the criticism or bad news and then end with expressing faith in the third party. Parties in a relationship with good self esteem feel strong within.
- Engage in dialogue that is comprehensive for the occasion and where you balance advocacy (sharing/telling) with enquiry (asking/listening/summarising). Parties who feel engaged with feel respected and acknowledged.
- Enlist - To get people on board and bought-in to the process - this could include contracting; on-boarding people onto a team/project; or simply ensuring commitment from third parties by asking for help. Parties that are enlisted feel secure.
- Empower - To enable others with responsibilities, equip them and train them such that they feel like they own their job or contract and are set up to be successful. Empowered parties feel more important, significant and trusted in the relationship.
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